Introducing Wooly Premium

Aug 12, 2026

Today, Wooly gets a whole lot more powerful.

For a long time, we resisted adding certain power features to Wooly. We worried that more options would mean more complexity.

But teachers kept asking for the same things: more flexibility, more student-level control, more powerful assignments...and yes, more fun.

So we finally went for it.

Introducing

Wooly Premium

Wooly Premium is our new upgraded tier of Señor Wooly, built for teachers who want more flexibility, more control over assignments, and more ways to personalize Wooly for individual students.

And before I go any further: nothing has been taken away from regular Wooly.

Wooly Premium logo
First things first

What happened to my current Wooly license?

Your existing Wooly license has a new name: Wooly Essentials.

But fear not! Nothing has been taken away. Essentials is the same Wooly you already know and love, with the same videos, graphic novels, Nuggets, lesson plans, and student accounts.

Wooly Essentials logo
So what's new?

Let’s take a look.

En sus marcas... listos... ¡YA!

Turn up the fun with Challenges

Turn Wooly eLearning activities into a live competition. Students compete solo or in teams, earning coins and racing up the leaderboard.

Billy la Bufanda at the starting line for a Wooly Challenge
Wooly Premium custom assignment showing a coin goal across multiple stories
Tu clase. Tus reglas.

Design assignments your way

Premium opens up a whole new level of flexibility in how you create assignments. Mix and match stories, set different goals, give students choices, and decide what counts toward completion.

The basic idea is simple: rather than Wooly deciding exactly how an assignment has to work, you get to decide.

Cada estudiante es diferente.

Personalize Wooly for individual students

This was another big request from teachers.

Premium lets you unlock Stories and create assignments for individual students without changing anything for the rest of the class.

So if one student needs additional support, a different Story, a different challenge, or simply a different path through Wooly, you can do that without restructuring the assignment for everyone else.

Three students each assigned a different Wooly story

Individual Story Access

Unlock a Story for one student without opening it for the entire class.

Watch the Story Access demo →

Individual Assignments

Create an assignment for one student without changing the assignment for the rest of the class.

Watch the Assignment demo →
And there are smaller individual controls too.
Premium lets you exclude or re-include students and adjust individual due dates without changing the assignment for everyone else.
A few more Premium perks

More Wooly Premium perks

Sneak Peeks

Get early access to select upcoming Stories and works in progress before everyone else.

20% off physical books

Premium members get 20% off all physical Wooly books. If you're building a classroom library, that can add up pretty quickly.

Collection of physical Señor Wooly books
Essentials vs. Premium

What’s the difference between Wooly Essentials and Wooly Premium?

The simplest answer is this:

Essentials is Wooly.

Premium is Wooly plus additional teacher controls, customization, differentiation tools, Challenges, and Premium perks.

If you don't need those additional tools, Essentials is still the full Wooly experience.

If you want more control over assignments and individual students, or you want to bring things like Challenges into your classroom, that's where Premium comes in.

Compare Essentials and Premium →

What does Wooly Premium cost?

For current Wooly Premium pricing, upgrade options, and a complete comparison with Essentials, visit our pricing page.

That page has the latest Premium pricing, upgrade options, and the full side-by-side comparison between Essentials and Premium.

View Current Pricing →
Still got questions?

A couple of quick answers

What if I upgrade and decide Premium isn’t for me?

No problem. You can plan a switch back to Essentials when your Premium license expires. We built tools to make it easy to change tiers without interrupting your access.

Where can I see the full difference between Essentials and Premium?

We put together a complete comparison on the Wooly pricing page.

Purchasing for a school or department?

If you need Premium for a department or school, you can explore Wooly Districts.

If your school needs to send us a purchase order, visit our Purchase Orders page.

I can’t wait for you to try Wooly Premium.

We have been working on Premium for a good part of a year, and we're so excited to finally put it in your hands.

More importantly, I think we've managed to add a lot more power to Wooly without turning Wooly into the kind of complicated software we were afraid of creating in the first place.

Thanks, as always, for being part of Wooly.

Sincerely,
Jim Wooldridge

Learn More About Wooly Premium →